7Up’s sparkling and crisp lemon and lime flavour keeps you positive and confident against all odds. It aims to connect with people who choose to be their natural self and stand out in the crowd. 7Up celebrates the “hum toh hain like this!” attitude of consumers.

The brand strongly believes in removing all the unnecessary bakwaas from your life so that you can chill for real. With days full of work pressure, frustration and scoffing, life can get really stressful.

Takes to reset, refresh and break the monotony of everyday life. Be it summers or winters, the crisp, cool and refreshing taste of cold drink will quench your thirst, leaving you feeling refreshed.