The product has a portable, compact design, with a long 1.2m long cable that makes this ideal for a variety of users including travellers and business people. The 360° rotating magnetic design more precisely completes the magnetic coupling, which improves charging efficiency. The magnet head and the cable are connected via the nano-level soft magnetic force. The detachable magnetic connector is easily fitted to devices and the cable simply snaps on. This makes it very suitable for in-car use and any other situations where the cable needs to be connected without eye contact.