Evolution of Neo QLED comes with Quantum Matrix Technology, which precisely controls our exclusive new Quantum Mini LED. With accurate light control, you can enjoy great detail in both the darkest and brightest scenes.

Rich, accurate color and deeper contrast let you notice crisp detail and nuance. The dynamic tone mapping of HDR10+ allows color and contrast to shift and adjust scene by scene.

Samsung’s powerful quantum processor with deep learning creates the most precise and adaptive experience you can imagine. Scene-by-scene, the processor optimizes to your viewing condition and improves your content. Powerful 4K AI upscaling ensures you always get full 4K resolution.

Quantum Dot technology delivers our finest picture ever. With Color Volume 100%, Quantum Dot takes light and turns it into a breathtaking color that stays true at any level of brightness.

Newly added real-time noise intelligence. When noise occurs in the living environment, it could disturb viewers. However, AVA helps emphasize the voice of the scene so that the TV can deliver clear dialogues to viewers.

Graceful, ultra-slim sleek design looks beautiful from all angles like a piece of art.