Our Story

SAMAWA started its 2008 as distributor of many perfume and beauty brands in UAE. In 2019, we expanded by adding a new omni channel business model targeting the 3 billion dollars GCC perfume market. In 2021 we have become one to the largest online first omnichannel player for perfumes in GCC.

SAMAWA own brands currently consist of Amazing Creation, Le Classique and Samawa oriental perfume lines. At SAMAWA we are continuously expanding our business horizons and services to all customers with the successful implementation of a modern eCommerce, Retail, and a cost-effective manufacturing system.

Our main showroom in Ummramool, Dubai hosts an innovative perfume bar, where we have a unique concept: “Make Your Own Perfumes”. We are beyond excited to see our customers make beautiful, personalized perfume gifts to surprise their friends and families.