What it is: A high-volume mascara formulated with heart-shaped fibers, conditioning plant-derived oil, and pure pigments for an intense black finish. Highlighted Ingredients: - Heart-Shaped Fibers: Lock onto lashes in each direction for long-lasting fullness, filling the hollow fibers for added volume. - Plant-derived oil: Conditions and fuses the fibers to lashes. - Pure Pigments: Leave an intense black finish. Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free. What Else You Need to Know: This mascara’s unique heart-shaped fibers lay in each direction for a soft, feathery effect—unlike cylindrical fibers which can be spidery. Plant-derived oil conditions for healthier-looking lashes and helps fuse fibers to lashes for no fallout. The puff puff brush’s crisscrossed, medium-firm bristles catch and coat each lash. Clinical Results: In consumer-perception study, immediately after use: - 95% of people saw high volume - 95% of people saw longer lashes - 90% of people saw thicker lashes
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