This TV goes far beyond conventional measures, such as adopting LED lights or adding color sheets like Quantum Dot; instead, it directly integrates advanced Nano Cell technology, the newest LCD technology, into the panel, which improves the picture quality considerably.

With over a billion colors, enjoy your content in an abundance of color and life for an immersive picture experience.

Nano Cell Display composed of nanoparticles integrated into panel absorbs any light interference and drastically enhances the color purity displayed on the screen.

Rather than force viewers to crowd into the narrow 'sweet spot', the exceptional color and contrast of LG SUPER UHD TV hold up even from wide angles.

LG’s Active HDR technology optimizes HDR pictures scene by scene for a life-like viewing experience.

The LG onboard speaker system has been co-designed by the sound experts of harman/kardon, and then custom-tuned to provide clean, powerful, full-range audio in the living room.

The distinctive metallic body flaunts clean lines and sleek curves, unlike any other television.