At the early age of growth, baby’s teeth are very sensitive and can get permanently damaged if not taken care of properly. Chicco Fluoride-free, Preservative-free Toothpaste is especially formulated for babies’ milk teeth to clean and sanitize them but with extra care and protection. The bio-available calcium and xylitol present in toothpaste work to strengthen baby’s teeth and prevent cavities. Low REA protects the tooth enamel from damage and keeps them safe. No preservatives and SLS in the formula make it safe for babies. Chicco offers right flavours for right age of babies for faster adaptation to their taste buds. Baby's taste buds recognize these flavour since early ages as they are given mashed fruits in early days of life.