-Monday, April 3, 2023 Ramadan is the best month of the year for Muslims around the world, characterized by fasting, prayer, and contemplation. It's also a time of increased spending, especially on food and gifts, as it is within the principles of Islam to spread and share meals everywhere and exchange gifts with family and friends. Ramadan also is marked by changing shopping behaviors since lifestyle behaviors affect consumers' habits, actions, and decisions. For distributors, retailers, wholesalers, and SMEs, especially supermarkets and grocery owners, Ramadan presents an exceptional opportunity to boost their sales and grow their businesses. But they must learn to adapt to the market changes during this holy month.